Privacy Policy

Last Updated: January 15, 2025

Introduction

At Elevate Motor Co. ("EMC," "we," "us," or "our"), your privacy matters. This Privacy Policy explains how we collect, use, store, and protect your information when you:

  • Visit our website (elevatemotorco.com)
  • Subscribe to our newsletter
  • Contact us through our forms
  • Interact with our content and services
  • Engage with us on social media platforms

By using our website, you agree to the collection and use of information in accordance with this policy.

Information We Collect

1. Information You Provide to Us

When you interact with our site, you may voluntarily provide:

  • Name and email address (when subscribing to our newsletter)
  • Contact information (when submitting the "Contact Us" form)
  • Message content (any correspondence or feedback you send us)
  • Survey responses or feedback (if you participate in user research)

2. Automatically Collected Information

When you visit our website, we automatically collect:

  • Usage data: Pages viewed, time spent, links clicked, referring websites
  • Device information: Browser type, operating system, screen resolution, IP address
  • Location data: General geographic location based on IP address (country/city level)
  • Interaction data: Video views, scroll depth, button clicks
  • Cookies and tracking technologies: See our "Cookies" section below

How We Use Your Information

We use your information to:

  • Deliver our newsletter with EV news, reviews, and updates
  • Respond to your inquiries submitted through our contact form
  • Improve our website and user experience
  • Analyze website traffic and understand how visitors use our site
  • Personalize content based on interests and behavior
  • Send occasional updates about EMC (you can unsubscribe anytime)
  • Comply with legal obligations and protect our rights
  • Detect and prevent fraud or security issues

We will NEVER:

  • ✗ Sell your personal information to third parties
  • ✗ Spam you with irrelevant content
  • ✗ Share your data without your consent (except as required by law)
  • ✗ Use your data for purposes you haven't consented to

How We Share Your Information

We may share your information with:

Service Providers

We use trusted third-party services to operate our business:

Marketing & CRM

HubSpot - Customer relationship management (CRM), email marketing, newsletter delivery, and contact form management

What they collect: Email, name, website activity, email engagement

HubSpot Privacy Policy →

Google Services

  • Google Workspace - Email and business communications

    What they collect: Email correspondence, calendar data

  • Google Analytics - Website traffic analysis and user behavior insights

    What they collect: Pageviews, session duration, traffic sources, demographics

  • Google Tag Manager - Manages website tracking codes and analytics tags

    What they collect: Facilitates data collection for other tools

Google Privacy Policy →

Content Platforms

YouTube - Video hosting and embedded content

What they collect: Video views, watch time, engagement metrics

May set cookies when you watch embedded videos

YouTube Privacy Policy →

Legal Requirements

We may disclose your information if required to:

  • Comply with legal obligations (subpoenas, court orders)
  • Protect our rights, property, or safety
  • Prevent fraud or security threats
  • Enforce our Terms of Service

Business Transfers

If EMC is involved in a merger, acquisition, or sale of assets, your information may be transferred. We'll notify you before your data is transferred and becomes subject to a different privacy policy.

Social Media Platforms

Our Social Media Presence

Elevate Motor Co. maintains official accounts on:

What Happens When You Interact with Us on Social Media

Information You Share:

  • Comments, messages, and replies to our posts
  • Your public profile information (username, profile picture, bio)
  • Content you tag us in or share with us
  • Direct messages you send to our accounts

Information the Platform Collects:

  • Your engagement with our content (views, likes, shares, watch time)
  • Device and location data
  • Advertising identifiers
  • Browsing behavior across the platform
  • Connection data (followers, following, interactions)

How We Use Social Media Data:

  • Respond to your comments and messages
  • Understand content performance and audience preferences
  • Share updates, news, and announcements
  • Engage with our community
  • Occasionally feature user-generated content (with permission/credit)

Important Notes:

  • ✗ We do NOT have access to your private platform data
  • ✗ We do NOT collect data directly from social platforms beyond publicly visible interactions
  • ✗ We cannot see your private messages on other platforms
  • ✓ We may feature user-generated content with proper credit and permission
  • ✓ Platform privacy policies govern all data collected through their services

Social Media Privacy Policies

Each platform has its own privacy policy governing how they handle your data:

Your Social Media Privacy Controls

To protect your privacy on social platforms:

  • Review and adjust your privacy settings on each platform
  • Limit who can see your comments and interactions
  • Opt out of personalized advertising where available
  • Control what data platforms share with third parties
  • Be mindful of what you share in public comments

Note: When you interact with us on social media, you're doing so under that platform's terms and privacy policy, not ours.

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device that help us understand how you use our website.

Types of Cookies We Use:

1. Essential Cookies (Required)

  • Enable basic website functionality
  • Remember your preferences and settings
  • Cannot be disabled

2. Analytics Cookies

  • Google Analytics: Tracks pageviews, session duration, bounce rate, traffic sources
  • Google Tag Manager: Manages and deploys tracking codes
  • Helps us understand which content is most valuable
  • Retention: 26 months

3. Marketing Cookies

  • HubSpot Tracking: Tracks website visits, form submissions, email engagement
  • Personalizes newsletter content based on your interests
  • Retention: 2 years

4. YouTube Cookies

  • Set when you watch embedded videos on our site
  • Tracks video engagement (views, watch time)
  • May be used for Google advertising

Your Cookie Choices:

Browser Controls:

Most browsers allow you to:

  • Block all cookies
  • Accept only first-party cookies
  • Delete cookies after each session
  • Receive notifications when cookies are set

Opt-Out Tools:

  • Google Analytics Opt-Out: tools.google.com/dlpage/gaoptout →
  • HubSpot Cookie Settings: Manage via our website cookie banner
  • Browser Privacy Extensions: Privacy Badger, uBlock Origin, Ghostery

Note: Disabling cookies may limit website functionality and personalization.

Data Security

We implement industry-standard security measures to protect your information:

Technical Safeguards:

  • ✓ SSL/TLS encryption for data transmission
  • ✓ Secure hosting infrastructure
  • ✓ Regular security audits and updates
  • ✓ Access controls and authentication
  • ✓ Encrypted data storage

Organizational Safeguards:

  • ✓ Limited employee access to personal data
  • ✓ Confidentiality agreements with team members
  • ✓ Regular privacy and security training
  • ✓ Incident response procedures

However, please note:

  • No method of transmission over the Internet is 100% secure
  • No electronic storage system is completely impenetrable
  • You're responsible for maintaining the confidentiality of your account credentials

If a data breach occurs: We'll notify affected users within 72 hours and take immediate remedial action.

Data Retention

We retain your information only as long as necessary:

Data Type
Retention Period
Newsletter subscribers
Until you unsubscribe, then deleted within 30 days
Contact form inquiries
2 years after last correspondence
Website analytics
26 months (Google Analytics default)
HubSpot marketing data
2 years of inactivity, then archived
Email correspondence
3 years for business records

After retention periods: Data is securely deleted or anonymized.

To request earlier deletion: Contact us at [email protected]

Your Privacy Rights

You have the following rights regarding your personal data:

Universal Rights (All Users):

1. Access

  • Request a copy of the personal data we hold about you
  • Receive information about how we process your data

2. Correction

  • Update or correct inaccurate personal information
  • Complete incomplete data

3. Deletion

  • Request deletion of your personal data ("right to be forgotten")
  • Exceptions: Legal obligations, legitimate interests

4. Opt-Out

  • Unsubscribe from marketing emails (link in every email)
  • Opt out of analytics tracking (see "Cookies" section)
  • Stop receiving communications

5. Portability

  • Receive your data in a structured, machine-readable format
  • Transfer data to another service provider

6. Object

  • Object to processing based on legitimate interests
  • Opt out of direct marketing at any time

How to Exercise Your Rights:

Email us: [email protected]

Include:

  • Your full name and email address
  • Specific right you wish to exercise
  • Any relevant details or documentation

Response time: We'll respond within 7 business days and fulfill requests within 30 days.

Your California Privacy Rights (CCPA)

If you're a California resident, you have additional rights under the California Consumer Privacy Act:

Right to Know:

  • Categories of personal information collected
  • Sources of personal information
  • Business purposes for collection
  • Third parties we share data with

Right to Delete:

Request deletion of personal information we've collected

Right to Opt-Out:

  • We do NOT sell personal information
  • No opt-out required (but available if this changes)

Right to Non-Discrimination:

We will NOT discriminate against you for exercising CCPA rights

Authorized Agent:

  • You may designate an authorized agent to make requests on your behalf
  • Requires written authorization and identity verification

To exercise CCPA rights: Email [email protected] with "CCPA Request" in the subject line.

Verification process: We may request additional information to verify your identity before fulfilling requests.

European Privacy Rights (GDPR)

If you're in the European Economic Area (EEA), you have rights under the General Data Protection Regulation:

Legal Basis for Processing:

  • Consent: Newsletter subscriptions, cookie preferences
  • Legitimate Interests: Website analytics, improving services
  • Contract Performance: Responding to inquiries
  • Legal Obligations: Compliance with laws

Your GDPR Rights:

  • All rights listed in "Your Privacy Rights" section above
  • Right to lodge a complaint with your supervisory authority
  • Right to withdraw consent at any time
  • Right to restrict processing in certain circumstances

Data Protection Officer: For GDPR-related inquiries: [email protected]

International Data Transfers:

  • Your data may be transferred to the United States
  • We rely on standard contractual clauses and service provider commitments
  • Service providers (HubSpot, Google) comply with GDPR

Supervisory Authority:

Children's Privacy

Elevate Motor Co. does not knowingly collect information from children under 13 (or 16 in the EEA).

If you're a parent/guardian:

  • Our website is intended for general audiences
  • We do not knowingly target children
  • If you believe we've collected data from a child, contact us immediately

If we discover we've collected children's data:

  • We'll delete it promptly
  • We'll take steps to prevent future collection

International Users

Elevate Motor Co. is based in the United States. If you access our website from outside the U.S.:

  • Your information will be transferred to, stored, and processed in the U.S.
  • U.S. data protection laws may differ from your country's laws
  • By using our website, you consent to this transfer
  • We use appropriate safeguards for international transfers

Third-Party Links and Embedded Content

Our website may contain:

External Links:

  • Links to manufacturer websites, news sources, and affiliate partners
  • Links to social media platforms and content creators
  • We are NOT responsible for third-party privacy practices

Embedded Content:

  • YouTube videos: May set cookies and track viewing behavior
  • Social media embeds: May collect interaction data (likes, shares)
  • Governed by the respective platform's privacy policy

Before clicking external links: Review the destination site's privacy policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in our practices or services
  • New legal or regulatory requirements
  • Addition of new service providers or technologies
  • Improvements based on user feedback

When we make changes:

  • We'll update the "Last Updated" date at the top of this page
  • For significant changes, we'll notify newsletter subscribers via email
  • We may display a notice on our website homepage
  • Continued use of our website after changes constitutes acceptance

Reviewing updates: We encourage you to review this policy periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

We'll respond to your inquiry within 7 business days.

For specific requests (data access, deletion, corrections), please include:

  • Your full name and email address
  • Nature of your request
  • Any relevant details to help us locate your information

Elevate Motor Co.

Honest EV News. No Hype.

This Privacy Policy is effective as of the date listed above and applies to all users of our website and services.