Privacy Policy
Last Updated: January 15, 2025
Introduction
At Elevate Motor Co. ("EMC," "we," "us," or "our"), your privacy matters. This Privacy Policy explains how we collect, use, store, and protect your information when you:
- Visit our website (elevatemotorco.com)
- Subscribe to our newsletter
- Contact us through our forms
- Interact with our content and services
- Engage with us on social media platforms
By using our website, you agree to the collection and use of information in accordance with this policy.
Information We Collect
1. Information You Provide to Us
When you interact with our site, you may voluntarily provide:
- Name and email address (when subscribing to our newsletter)
- Contact information (when submitting the "Contact Us" form)
- Message content (any correspondence or feedback you send us)
- Survey responses or feedback (if you participate in user research)
2. Automatically Collected Information
When you visit our website, we automatically collect:
- Usage data: Pages viewed, time spent, links clicked, referring websites
- Device information: Browser type, operating system, screen resolution, IP address
- Location data: General geographic location based on IP address (country/city level)
- Interaction data: Video views, scroll depth, button clicks
- Cookies and tracking technologies: See our "Cookies" section below
How We Use Your Information
We use your information to:
- ✓ Deliver our newsletter with EV news, reviews, and updates
- ✓ Respond to your inquiries submitted through our contact form
- ✓ Improve our website and user experience
- ✓ Analyze website traffic and understand how visitors use our site
- ✓ Personalize content based on interests and behavior
- ✓ Send occasional updates about EMC (you can unsubscribe anytime)
- ✓ Comply with legal obligations and protect our rights
- ✓ Detect and prevent fraud or security issues
We will NEVER:
- ✗ Sell your personal information to third parties
- ✗ Spam you with irrelevant content
- ✗ Share your data without your consent (except as required by law)
- ✗ Use your data for purposes you haven't consented to
How We Share Your Information
We may share your information with:
Service Providers
We use trusted third-party services to operate our business:
Marketing & CRM
HubSpot - Customer relationship management (CRM), email marketing, newsletter delivery, and contact form management
What they collect: Email, name, website activity, email engagement
HubSpot Privacy Policy →Google Services
- Google Workspace - Email and business communications
What they collect: Email correspondence, calendar data
- Google Analytics - Website traffic analysis and user behavior insights
What they collect: Pageviews, session duration, traffic sources, demographics
- Google Tag Manager - Manages website tracking codes and analytics tags
What they collect: Facilitates data collection for other tools
Content Platforms
YouTube - Video hosting and embedded content
What they collect: Video views, watch time, engagement metrics
May set cookies when you watch embedded videos
YouTube Privacy Policy →Legal Requirements
We may disclose your information if required to:
- Comply with legal obligations (subpoenas, court orders)
- Protect our rights, property, or safety
- Prevent fraud or security threats
- Enforce our Terms of Service
Business Transfers
If EMC is involved in a merger, acquisition, or sale of assets, your information may be transferred. We'll notify you before your data is transferred and becomes subject to a different privacy policy.
Social Media Platforms
Our Social Media Presence
Elevate Motor Co. maintains official accounts on:
- YouTube: @ElevateMotorCo
- Instagram: @elevate_motorco
- TikTok: @elevate_motor_co
- X (Twitter): @elevate_motorco
- Facebook: Elevate Motor Co.
What Happens When You Interact with Us on Social Media
Information You Share:
- Comments, messages, and replies to our posts
- Your public profile information (username, profile picture, bio)
- Content you tag us in or share with us
- Direct messages you send to our accounts
Information the Platform Collects:
- Your engagement with our content (views, likes, shares, watch time)
- Device and location data
- Advertising identifiers
- Browsing behavior across the platform
- Connection data (followers, following, interactions)
How We Use Social Media Data:
- Respond to your comments and messages
- Understand content performance and audience preferences
- Share updates, news, and announcements
- Engage with our community
- Occasionally feature user-generated content (with permission/credit)
Important Notes:
- ✗ We do NOT have access to your private platform data
- ✗ We do NOT collect data directly from social platforms beyond publicly visible interactions
- ✗ We cannot see your private messages on other platforms
- ✓ We may feature user-generated content with proper credit and permission
- ✓ Platform privacy policies govern all data collected through their services
Social Media Privacy Policies
Each platform has its own privacy policy governing how they handle your data:
Your Social Media Privacy Controls
To protect your privacy on social platforms:
- Review and adjust your privacy settings on each platform
- Limit who can see your comments and interactions
- Opt out of personalized advertising where available
- Control what data platforms share with third parties
- Be mindful of what you share in public comments
Note: When you interact with us on social media, you're doing so under that platform's terms and privacy policy, not ours.
Cookies and Tracking Technologies
What Are Cookies?
Cookies are small text files stored on your device that help us understand how you use our website.
Types of Cookies We Use:
1. Essential Cookies (Required)
- Enable basic website functionality
- Remember your preferences and settings
- Cannot be disabled
2. Analytics Cookies
- Google Analytics: Tracks pageviews, session duration, bounce rate, traffic sources
- Google Tag Manager: Manages and deploys tracking codes
- Helps us understand which content is most valuable
- Retention: 26 months
3. Marketing Cookies
- HubSpot Tracking: Tracks website visits, form submissions, email engagement
- Personalizes newsletter content based on your interests
- Retention: 2 years
4. YouTube Cookies
- Set when you watch embedded videos on our site
- Tracks video engagement (views, watch time)
- May be used for Google advertising
Your Cookie Choices:
Browser Controls:
Most browsers allow you to:
- Block all cookies
- Accept only first-party cookies
- Delete cookies after each session
- Receive notifications when cookies are set
Opt-Out Tools:
- Google Analytics Opt-Out: tools.google.com/dlpage/gaoptout →
- HubSpot Cookie Settings: Manage via our website cookie banner
- Browser Privacy Extensions: Privacy Badger, uBlock Origin, Ghostery
Note: Disabling cookies may limit website functionality and personalization.
Data Security
We implement industry-standard security measures to protect your information:
Technical Safeguards:
- ✓ SSL/TLS encryption for data transmission
- ✓ Secure hosting infrastructure
- ✓ Regular security audits and updates
- ✓ Access controls and authentication
- ✓ Encrypted data storage
Organizational Safeguards:
- ✓ Limited employee access to personal data
- ✓ Confidentiality agreements with team members
- ✓ Regular privacy and security training
- ✓ Incident response procedures
However, please note:
- No method of transmission over the Internet is 100% secure
- No electronic storage system is completely impenetrable
- You're responsible for maintaining the confidentiality of your account credentials
If a data breach occurs: We'll notify affected users within 72 hours and take immediate remedial action.
Data Retention
We retain your information only as long as necessary:
After retention periods: Data is securely deleted or anonymized.
To request earlier deletion: Contact us at [email protected]
Your Privacy Rights
You have the following rights regarding your personal data:
Universal Rights (All Users):
1. Access
- Request a copy of the personal data we hold about you
- Receive information about how we process your data
2. Correction
- Update or correct inaccurate personal information
- Complete incomplete data
3. Deletion
- Request deletion of your personal data ("right to be forgotten")
- Exceptions: Legal obligations, legitimate interests
4. Opt-Out
- Unsubscribe from marketing emails (link in every email)
- Opt out of analytics tracking (see "Cookies" section)
- Stop receiving communications
5. Portability
- Receive your data in a structured, machine-readable format
- Transfer data to another service provider
6. Object
- Object to processing based on legitimate interests
- Opt out of direct marketing at any time
How to Exercise Your Rights:
Email us: [email protected]
Include:
- Your full name and email address
- Specific right you wish to exercise
- Any relevant details or documentation
Response time: We'll respond within 7 business days and fulfill requests within 30 days.
Your California Privacy Rights (CCPA)
If you're a California resident, you have additional rights under the California Consumer Privacy Act:
Right to Know:
- Categories of personal information collected
- Sources of personal information
- Business purposes for collection
- Third parties we share data with
Right to Delete:
Request deletion of personal information we've collected
Right to Opt-Out:
- We do NOT sell personal information
- No opt-out required (but available if this changes)
Right to Non-Discrimination:
We will NOT discriminate against you for exercising CCPA rights
Authorized Agent:
- You may designate an authorized agent to make requests on your behalf
- Requires written authorization and identity verification
To exercise CCPA rights: Email [email protected] with "CCPA Request" in the subject line.
Verification process: We may request additional information to verify your identity before fulfilling requests.
European Privacy Rights (GDPR)
If you're in the European Economic Area (EEA), you have rights under the General Data Protection Regulation:
Legal Basis for Processing:
- Consent: Newsletter subscriptions, cookie preferences
- Legitimate Interests: Website analytics, improving services
- Contract Performance: Responding to inquiries
- Legal Obligations: Compliance with laws
Your GDPR Rights:
- All rights listed in "Your Privacy Rights" section above
- Right to lodge a complaint with your supervisory authority
- Right to withdraw consent at any time
- Right to restrict processing in certain circumstances
Data Protection Officer: For GDPR-related inquiries: [email protected]
International Data Transfers:
- Your data may be transferred to the United States
- We rely on standard contractual clauses and service provider commitments
- Service providers (HubSpot, Google) comply with GDPR
Supervisory Authority:
- You have the right to file a complaint with your local data protection authority
- List of EU Data Protection Authorities →
Children's Privacy
Elevate Motor Co. does not knowingly collect information from children under 13 (or 16 in the EEA).
If you're a parent/guardian:
- Our website is intended for general audiences
- We do not knowingly target children
- If you believe we've collected data from a child, contact us immediately
If we discover we've collected children's data:
- We'll delete it promptly
- We'll take steps to prevent future collection
International Users
Elevate Motor Co. is based in the United States. If you access our website from outside the U.S.:
- Your information will be transferred to, stored, and processed in the U.S.
- U.S. data protection laws may differ from your country's laws
- By using our website, you consent to this transfer
- We use appropriate safeguards for international transfers
Third-Party Links and Embedded Content
Our website may contain:
External Links:
- Links to manufacturer websites, news sources, and affiliate partners
- Links to social media platforms and content creators
- We are NOT responsible for third-party privacy practices
Embedded Content:
- YouTube videos: May set cookies and track viewing behavior
- Social media embeds: May collect interaction data (likes, shares)
- Governed by the respective platform's privacy policy
Before clicking external links: Review the destination site's privacy policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes in our practices or services
- New legal or regulatory requirements
- Addition of new service providers or technologies
- Improvements based on user feedback
When we make changes:
- We'll update the "Last Updated" date at the top of this page
- For significant changes, we'll notify newsletter subscribers via email
- We may display a notice on our website homepage
- Continued use of our website after changes constitutes acceptance
Reviewing updates: We encourage you to review this policy periodically.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
Email: [email protected]
Website: www.elevatemotorco.com
We'll respond to your inquiry within 7 business days.
For specific requests (data access, deletion, corrections), please include:
- Your full name and email address
- Nature of your request
- Any relevant details to help us locate your information
Elevate Motor Co.
Honest EV News. No Hype.
This Privacy Policy is effective as of the date listed above and applies to all users of our website and services.